The Ultimate DTC Guide To Sustainability
Verbal+Visual
— PROJECT
Event
— ROLE
Planning
Strategy
Promotion
— DATE
8/3/2022
We brought Faherty’s Director of Sustainability, to Shopify’s event space in NYC for a live conversation on best practices for eco-conscious ecommerce.
Verbal+Visual’s very first public event resulted in a packed audience of 30 potential clients, tech partners, and agency colleagues. The event strengthened the agency’s relationship with Faherty, resulting in a renewed contract with this tentpole brand.
Do It Without The Discounts
Verbal+Visual
— PROJECT
Event
— ROLE
Planning
Strategy
Promotion
— DATE
9/20/2022
Mission-driven swimwear brand Fair Harbor and outdoor apparel retailer Cotopaxi were dream clients of Verbal+Visual. I delivered an opportunity to connect to both with this webinar on driving BFCM conversion with mission-focused incentives.
The result: the agency began talks with Cotopaxi and and Fair Harbor became a client of the agency shortly thereafter.
Alice In Wonderland
Dog & Goat Theatricals
— PROJECT
Investor Presentations
Concerts
Development Workshops
— ROLE
Planning
Strategy
Promotion
— DATE
8/1/2019
For two years I led story development and marketing for a production company focused on launching new theatrical productions. While there, I was tasked with creating two events for top industry investors.
Both events achieved their goal of securing investment for future productions. Promotional campaigns led to standing-room-only events and a 70% response rate.
Additionally, the decks I created and presented to investors resulted in a 25% increase in budget.
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