The Ultimate DTC
Guide to Sustainability
Verbal+Visual
— PROJECT
Campaign
— ROLE
Strategy
Planning
Creative Briefs
— DATE
7/1/2022
Digital agency Verbal+Visual had a branding contradiction.
As the leading consultancy for sustainable retailers, the agency was widely respected for its stance on the dangers of unchecked consumerism. However, Verbal+Visual also needed to signal that they could catalyze retailer growth.
Our campaign fundamentally clarified the agency's brand narrative, resulting in a 200% increase in leads over 6 months.
Building Personas
— PROJECT
Personas
— ROLE
Personas
Strategy
Planning
Workshops
— DATE
5/15/2022
- One of the first initiatives I launched at Verbal+Visual was pairing research with institutional knowledge to create personas defining target audiences.
- Subsequent outreach that utilized these personas resulted in an over 50% increase in engagement and over 40 new leads.
New York University
— PROJECT
Creative Brief
— ROLE
Strategy
Building Insights
Creative Briefs
— DATE
12/1/2021
This brief identifies a new target audience for Birds Eye frozen foods.
Created as a part of my coursework at New York University, the deck is a great example of my ability to turn audience insights into powerful narratives that drive sales.